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Distinguish your brand and bring in more sales with these creative packaging and shipping ideas.Smart business owners understand that success only begins with a quality product. After that, it’s all about adding your unique personality and style to set your brand apart and engage with your customers on a deeper level. As a beauty entrepreneur, you understand this better than most. Through your packaging and shipping materials, you have an opportunity to make a memorable first impression with your customers and entice them to come back again and again. Not only that, but seeing the thoughtfulness you put into your packaging may inspire them to recommend your business to their friends and family, which is a great way to expand your customer base and bring in additional revenue. If you’re not sure where to start, remember that even the simplest touches can go a long way toward making an impact on new and existing customers. Take a moment to consider the following tips before you send out your next shipment of orders. 5 simple ways to enhance your packaging.1 – Add a little flair.Who doesn’t love a flourish of ribbon or the swish of beautiful tissue paper? Nobody, that’s who. Regardless of the size of your budget, you can definitely come up with some creative ways to get crafty with your packaging. Think custom product boxes, customized tissue paper, handmade confetti, printed tape, shimmery gauze gift bags, stickers, stamps, and we could go on. Not made of money? Check out your local dollar store for some inexpensive inspiration! 2 – Step up your shipping.Who says boring, run-of-the-mill shipping materials need to be the norm? If you have a little wiggle room in your budget, consider upgrading your look. These skin care-themed shipping boxes from Onoxa are a great start, or you can spend a little more on custom boxes or fun printed mailers. Another nice touch? Eco-friendly packing materials such as shredded paper, biodegradable peanuts, and corrugated bubble wrap. 3 – Write personalized notes.These days, handwritten notes are hard to come by, which means they are all the more impactful when you do get them. Business owners can keep it simple with a note that says, “Thank you for your business!” or you take it a step further and ask your customers to consider leaving a review or sharing their thoughts and photos on social media. You can also include inspirational quotes, fun sayings, and even helpful tips about how to use the products. 4 – Include your business cards.Even when shipping orders to repeat customers, always be sure to add a business card or two in with your packaging. Not only does this keep your brand at the top of their mind when they run out of their favorite skin care and beauty products, but they can also pass along your business cards to friends and family who may be looking for similar products. 5 – Wow them with added surprises.Customers love freebies, and guess what? They’re also really good for business. Check out our blog for some inspiration on adding free samples to your next shipments. Another great idea? Offer a coupon for 10, 15, or 20 percent off their next order as an incentive to order again soon. Want more tips? Ask your fellow beauty entrepreneurs on Facebook. Whether you have an established brand or you just placed your first sample kit order with Onoxa, the Onoxa Insiders Facebook group is a place where beauty entrepreneurs can connect with one another to share ideas and photos, ask questions, and offer tips and information to help you grow your business. Looking for more creative inspiration? Check out these helpful blogs: 3 Simple Steps to Perfect Packaging Your Label Design: Why it Pays to Be Creative 6 Quick Tips for Better Product Photography The post 5 Simple Ways to Step Up Your Product Packaging appeared first on ONOXA. 5 Simple Ways to Step Up Your Product Packaging published first on https://onoxa.com/ via Tumblr 5 Simple Ways to Step Up Your Product Packaging
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You’ve invested a lot in your private label skin care business—and not just financially, but creatively as well. From the products you’ve chosen to the labels and packaging you so thoughtfully designed, every last detail has been given careful attention in order to entice your customers and help you grow your beauty enterprise. So, when it comes to building your eCommerce website, shouldn’t the same method apply? Online sales are a vital part of your business, especially nowadays with many spas, salons, and retail stores seeing fewer in-person clients due to health and safety concerns. And guess what? Experts say the upsurge in online shopping will likely continue even after the pandemic, especially in the personal care products category. That said, this might be a good time to take a look at your website and see where there might be room for improvement. Attract more customers and boost sales with these 5 important website elements.1 – Simple design. If your website is poorly laid out, looks too cluttered, or is generally difficult to navigate, visitors may leave before they even find what they are looking for. Aim for a clean, simple design that allows customers to quickly and easily search for the products they need, and eliminate any unnecessary text or images. Make sure your site is user friendly, your categories and product pages are well organized, and your buttons are prominent and easy to locate. 2 – Robust product pages. You want to make it as simple as possible for potential customers to locate and purchase the products they want and need. This means well-thought-out product pages and navigation that allows users to search by product (e.g., facial cleanser), category (e.g., hair care), and/or area of concern (e.g., dry skin). On the actual product pages, be sure to use multiple, high-quality images and robust descriptions that list the features and benefits of each product, as well as how and when to use them. 3 – Multiple (secure) payment options, fast and easy checkout. Did you know that about 70% of online shopping carts are abandoned before shoppers make a purchase? Cart abandonment is a significant source of lost revenue for eCommerce retailers, but providing a fast, simple, and secure checkout experience can go a long way toward reducing the problem. First and foremost, your site should be capable of accepting a range of secure payment options to accommodate all shoppers. This includes all major credit cards and PayPal as well as mobile payment options such as Apple Pay and Google Pay. Next, make sure your shipping costs are visible so customers can estimate at a glance how much extra they will need to pay for shipping, and include an easy-to-spot “view cart” button so they can quickly view their items and get a running total. And finally, request only the information that is absolutely necessary: name, address, and payment information; if you’d like customers to create an account, give them the option after they have completed their transaction. 4 – Fast page speed. If your website pages take too long to load, you can say ‘so long’ to your potential customers. Statistics show that if a page takes longer than 3 seconds to load, more than 25% of visitors will click away—and the same goes for mobile users. Check out this easy-to-understand blog about analyzing and improving page speed for your site. 5 – Optimized for mobile. And speaking of mobile users, did you know that more than 75% of Americans are smartphone users and nearly 80% of them have made a purchase on their phone in the last six months? Not only that, but by 2021, mobile eCommerce sales are expected to account for 54% of total eCommerce sales. A website that is optimized for mobile viewing will automatically adapt to any screen size or device; you may just have to double check things like images and call to action (CTA) buttons. All boxes checked? Get bonus points for these helpful features.Now that we’ve covered the basics, let’s touch on a few more important website elements that will help you build a strong customer base and bring in more online sales. Customer reviews/testimonials. This often overlooked feature can be a big selling point for potential customers, especially when it comes to skin care and beauty products. Knowing that someone had a positive experience with a product and, even better, seeing their results from using that product, builds trust in your brand and can be a big motivator for someone to make a purchase. What’s the best way to solicit customer reviews? Check out our testimonials blog for some smart and simple tips. Trust badges. Trust badges are icons or symbols that you can place on your website to show visitors that your business is legitimate, safe, and trustworthy and that you stand behind the quality of your products. Why are they helpful? Because studies like this one have proven that having trust badges on your website can significantly increase your conversion rate. Some examples of trust badges include: Guaranteed Secure Checkout, Money-Back Guarantee, BBB Accredited Business, Free Shipping, and, in the case of products, Cruelty Free, Eco Friendly, 100% Vegan. Frequently Asked Questions (FAQs) page. The more information your customers have, the more likely they are to make a purchase. If they have questions during their shopping journey about product ingredients or directions, shipping and handling, or even your return policy, an easy-to-find FAQs page (here’s ours!) lets them get answers quickly so they can continue on and complete their purchase. Social links. Including social links on your website is another great way to increase engagement with your customers and establish your business as a leader in the skin care and beauty industry. Encouraging customers to follow you on Facebook, Instagram, and other sites keeps your brand at the forefront of their mind, especially if you include valuable content that users are more likely to share. How does your eCommerce website measure up?Even if you haven’t checked every box on this list, the good news is that you can start small and make gradual changes to your site as you have the time and resources. Be sure to check out our blog for more tips on launching and promoting your business, pricing your products, and even capturing high-quality product images for your website, and don’t forget to join the Onoxa Insiders Facebook group to get even more helpful tips from like-minded beauty retailers! The post 5 Elements of a Successful eCommerce Website (Plus Bonus Points for These Features!) appeared first on ONOXA. 5 Elements of a Successful eCommerce Website (Plus Bonus Points for These Features!) published first on https://onoxa.com/ via Tumblr 5 Elements of a Successful eCommerce Website (Plus Bonus Points for These Features!) Did you know that endorsements from people who use and love your skin care products are one of the strongest selling tools you have as a retailer? Think about it: How many times have you bought an item based solely on a positive customer review or a word-of-mouth recommendation from a friend or family member? Just knowing that someone has used a product and been happy with the results is often enough to turn casual interest into a purchase—and possibly a lifelong customer. Here are a few reasons why testimonials are so important:
When prospective customers see great reviews, it shows them that others have had a positive experience with your products, which in turn builds trust and credibility in both your products and your brand. In fact, over 90% of customers read online reviews before purchasing a product, and 72% of consumers say positive testimonials increase their trust in a business.
Statistics show that the more testimonials you have, the higher your conversion rate will be. Conversion rate, for those who may not know, refers to the percentage of website visitors who convert to purchasers.
Sure, you can put on your product packaging or on your website that such-and-such product does this or that to help your skin, but when an actual customer talks about the difference your product has made—especially if they include before and after photos or videos—the impact is much, much stronger. What are some ways to solicit reviews from your customers?A lot of business owners are hesitant to ask for reviews. However, more often than not, your customers are happy to provide them, especially if they are satisfied with their purchase. One of the simplest ways for skin care and beauty retailers to solicit reviews is via email. Start with a list of customers who have purchased a product in the last month or so, and send a brief email that asks about their experience and provides them with a link to leave a review. Your subject line can be as simple as, “Are you loving [PRODUCT NAME]? Tell us about it!” Where should you put your customer testimonials once you have them?Literally everywhere. First and foremost, testimonials should definitely have a place on your website; use them on your home page, in sidebars, on individual product pages, and/or on a designated review page. Apart from your website, you can include testimonials in your marketing and advertising pieces, in customer promo and event emails, and even when you’re boxing up orders for shipping! Did they purchase the Hydrating Face Moisturizer? Consider including a little insert with a testimonial about the Perfect 10 Oil Cleanser or the Detoxifying Charcoal Mask to get them thinking about their next purchase; you can even take it a step further and include a coupon for 10% off that product. Bottom line: Positive reviews are a powerful marketing tool, and you should take full advantage of the benefits they provide for your business. When you start with superior-quality products, the testimonials will follow.At Onoxa, we believe in formulating products that are as good for the skin (and the planet) as they are effective. We leverage science, expertise, and nature to deliver the most potent formulations in the skin care and beauty industry, so we know your customers will love them—and love to rave about them! If you haven’t yet started building your custom-branded skin care line from Onoxa, what are you waiting for? We make it easy to choose your products and packaging style, create your own unique labels, and start selling your products immediately. Here’s how it works. Ready to start selling? Build your custom sample kit for just $45! The post 3 Big Reasons Why Customer Testimonials Are Important for Your Beauty Business appeared first on ONOXA. 3 Big Reasons Why Customer Testimonials Are Important for Your Beauty Business published first on https://onoxa.com/ via Tumblr 3 Big Reasons Why Customer Testimonials Are Important for Your Beauty Business You know those annoying apps that keep track of how many shopping days you have left before the holidays? The last thing we want to do is be like one of those. But here’s the thing… As a business owner gearing up for the busiest season of the year, you have even less time to make sure your inventory is prepared for the impending rush of holiday shoppers. Our solution? Stock up now to keep your customers feeling jolly. Our goal at Onoxa is to make it as easy, efficient, and affordable as possible to launch your own skin care line, and we take pride in offering the lowest minimum order quantity (MOQ) in the industry. So, whether you’re just getting started and hope to bring in some extra revenue for the holidays, or you’re an established retailer thinking about expanding your line to reach even more customers, start the order process today to make sure your holiday inventory is well stocked. Record online sales are expected this year. Is your eCommerce store ready?You may have heard the rumors that Black Friday—the biggest shopping day of the year—has been cancelled this year because of COVID-19. This is not entirely true, but large retailers like Walmart and Target have committed to being closed on Thanksgiving day. As for the day after, while some retailers still plan on being open with strict safety measures in place, experts are predicting that online shopping will reign supreme this season, as it has for the past several months. That being said, if you primarily sold your products in a spa or salon before social distancing, or if you were used to attending in-person events, all is not lost; you may just need to shift your strategy a bit. The good news is that it’s easier than ever these days to build and launch an eCommerce site and start selling your products online. What products does Onoxa offer?Onoxa offers a full line of potent and effective skin and hair care formulations that are 100% vegan, paraben free, and never tested on animals. We even offer skin-care themed shipper boxesto make shipping your holiday orders as simple as possible! Choose from our high-end beauty line, which includes moisturizing creams, revitalizing serums, lash and lip products, hemp-infused formulas, and facial cleansers, masks, and misters. Or, you can start with our value beauty lineof serums and moisturizers. How long will it take to get my order? Our lead time is among the fastest in the industry. Orders typically arrive about three-four weeks from the date we receive your order and you approve your artwork; however, order fulfillment times may vary depending on artwork, order size, and the proofing process. In addition, shipping carriers may still be experiencing some minor delays due to COVID-19. Start building your order now or email us your order-related inquiries at [email protected]. The post Beauty Retailers: Get Your Bulk Orders in Now to Beat the Holiday Rush appeared first on ONOXA. Beauty Retailers: Get Your Bulk Orders in Now to Beat the Holiday Rush published first on https://onoxa.com/ via Tumblr Beauty Retailers: Get Your Bulk Orders in Now to Beat the Holiday Rush Gone are the days of guys using a single bar of soap for all their skin care and cosmetic needs. Men today care more about personal grooming than ever, so much so that a quick YouTube search will bring up countless videos and series about skin care tips and products to help men look their best. Sure, there will always be those diehard dudes who are sticking with the bar-of-soap routine, but for the most part the market for men’s skin care has taken off, and it looks like the trend will continue. Men’s skin care is a “multibillion dollar growth opportunity.”A recent CNBC article called male consumers a “multibillion dollar growth opportunity for the beauty industry,” pointing out that sales of men’s skin care products had jumped 7% in the past year, and that the market sector was on track for explosive growth in the coming years. On that same note, a report released earlier this year by Grand View Research, Inc. revealed that the market size for men’s skin care products—including shave care products, cleansers and face wash, creams and moisturizers, sunscreen, and other products—is anticipated to reach $18.92 billion by 2027. (That’s billion with a b.) According to the authors, “The average modern man is becoming increasingly keen on caring for his skin, thereby encouraging many skincare products’ manufacturers to enter the men’s category … beauty and personal care brands capitalize on the need for men to care for their skin by offering products to target males of all skin types.” With more guys feeling comfortable taking an interest in personal grooming and purchasing products to nourish and protect their skin and hair, now is the perfect time to think about expanding your product line to cater to male customers. Adding men’s skin care products is a smart way to expand your business revenue.As an entrepreneur, you know that limiting yourself to a specific customer base simply doesn’t make financial sense. As consumer wants and needs evolve, it’s important to pay attention to those needs and ensure your product line is diverse enough to cater to a broad range of customers. Adding a men’s line opens up new revenue opportunities to help your business stay profitable. Which men’s personal care products are the most popular?It may surprise you to learn that, with the exception of products geared toward facial hair, what’s trending in men’s skin care and grooming products looks very similar to what your female customers are asking for. According to experts at Men’s Health, GQ, Vogue, and others, some of the most sought-after men’s personal care products in 2020 included facial cleansers, eye creams, beard oil, daily moisturizers, nighttime restorative formulas, and vitamin C and retinol serums. In fact, GQ.com posted an article last month titled, “Basically Everyone Should Add Niacinamide to Their Skincare Routine,” in which they credited the vitamin B derivative, found in many of Onoxa’s private label beauty products, with promoting smoother, stronger skin. What products does Onoxa offer for men?Let’s start with hair care. Our coffee-scented Cold Brew Beard Oil quenches and softens even the roughest beards, with conditioning properties derived from argan, apricot, and crambe abyssinica seeds and kernels. It promotes the appearance of shiny, thicker, and smoother hair by nourishing coarse facial hair. Key benefits include:
And for men who want a healthy scalp and the appearance of fuller, thicker hair, our protein-rich Biotin Boost Hair Serum contains amino acids to help revitalize the scalp and boost the appearance of fine, dull hair. Key benefits include:
Insider tip: Any of our creams can double as a men’s aftershave product. This includes our Hydrating Face Moisturizer, made with aloe-infused water and hyaluronic acid and blended with Vitamins B, C, and E to help lock in moisture and leave skin feeling smooth and nourished. For evening use, our Hemp Detox Nightwear Cream helps to recharge skin and restore a youthful glow with 300 mg of hemp extract to improve the appearance of elasticity and firmness. And, our Restore Cream includes retinyl palmitate (vitamin A) to help reduce the appearance of age spots and fine lines. Another great product for men is our Eye Corrector Serum, which helps to minimize the appearance of dark circles and puffiness around the eyes. Used daily, it combats the appearance of fatigue, aging, and photodamage to leave skin looking hydrated and smooth. Here are a few quick marketing tips for selling men’s skin care products.The great thing about owning your own private label skin care business is that you have a ton of freedom when it comes to naming, labeling, and packaging your products. With Onoxa, many of the products you already market and sell to your female clients can do double duty as men’s products with just a little creativity. For example, if you offer our Hydrating Face Moisturizer in the clear packaging for women, consider offering the hemp version for men in the amber packaging and calling it something like, Deep Hydration Hemp Aftershave. (Yes! You can rename any of our products! Learn more about that here.) Bundles are also a smart marketing strategy for selling your men’s products, especially with the holidays coming up. Bundles make great gift ideas, plus they offer simplicity. Some ideas include:
And remember, you can change the product names to whatever you think works best. For more tips on bundling your products, check out our blog, Why, When and How to Bundle Your Custom-Branded Products. Finally, when selling men’s skin care products, representation is important.On your website, your social media sites, and/or in your printed marketing materials, make sure your men’s line is well represented. You can do this by posting images of the products you offer, using customer before and after photos (which are often more impactful than stock photography), and even providing positive testimonials and client reviews. Want more ideas? Join our Onoxa Insiders Facebook group to connect with other beauty entrepreneurs for additional tips and advice on expanding your product line to attract a male audience and make your business even more profitable. The post Grow Your Beauty Business and Boost Revenue by Adding Men’s Skin Care Products appeared first on ONOXA. Grow Your Beauty Business and Boost Revenue by Adding Men’s Skin Care Products published first on https://onoxa.com/ via Tumblr Grow Your Beauty Business and Boost Revenue by Adding Men’s Skin Care Products We often hear that beautiful skin comes naturally. But for many of us, beautiful skin is actually the result of following a consistent daily routine and adopting beneficial lifestyle habits to keep our skin looking smooth, supple, and radiant on a daily basis. When your customers come to you asking for the best way to achieve healthy-looking skin, it helps to remember that this question does have a not a one-size-fits-all answer. What works for one individual may not work for another. Likewise, while one customer may see the benefits of their skin care routine in just a few days, another may have to wait a few weeks before seeing results. So, where should you begin when offering advice on developing a customized skin care routine? Here are four simple tips to help you get started. Knowing their skin type is an important first step.All too often, customers will fail to see the results they want to see because they are unaware of their skin type and what products or ingredients will work best for their complexion. Let’s take a look at the five common skin types below and how to help your customers identify which type they are.
Because not all of your customers will have the same skin type, having an in-depth knowledge of your product ingredients and how they interact with each skin type can help you recommend the ideal products for each customer so they can develop their daily skin care regimen. If they’re not sure which skin type they are, there are a few quick tests that can help. Next, it’s time to develop a healthy routine.Maintaining healthy-looking skin doesn’t have to be a complicated process. More often than not, developing a successful daily beauty regimen is as simple as choosing the right cleanser, toner, and moisturizer. Serums may also be added for supplemental support or to address specific complexion needs; for more information on serums, check out our All About Serums! blog. Wash your face twice daily, in the morning and at night, to remove dirt and makeup and avoid clogged pores. Apply a toner, such as Onoxa’s Fresh Tea Face Mist, after cleansing and before moisturizing to remove any excess impurities and to support balanced skin. Finally, a quality moisturizer, such as Onoxa’s Hydrating Face Moisturizer, will help keep skin nourished and feeling soft. When trying new products for the first time, especially if they have sensitive skin, your customers may want to perform a sensitivity test. This involves choosing an area of the body, such as the inner arm, and applying a small amount of the product to see if it causes a reaction. They should wait at least 48 hours to make sure it doesn’t irritate the skin; if not, the product should be safe to add to their daily regimen. If your customers ask when they can expect to see results from their new skin care routine, remind them that each formula will react differently on each person’s skin. Some individuals may see results within 2 to 4 weeks, while others may have to wait 1 to 2 months, and some may even see different benefits depending on their skin type, age, and lifestyle. Marketing tip: If you have a website, consider posting before and after photos of customer results (with their permission, of course). Or, if you run a salon or spa, you can display the photos there. This is a great way for prospective customers to see the benefits of using your private-label skin care products! Now what? Pass along these everyday tips for healthy-looking skin.Beautiful skin is about more than just choosing the right skin care products. Like the rest of the body, our skin benefits when we practice good habits every day. In fact, just following these simple tips can make a notable difference in how effective a skin care regimen will be.
Remember to be patient; beautiful skin doesn’t happen overnight.As with any new wellness regimen, it takes time to find the products and the method that works the best for each individual. Encourage your customers to approach healthy-looking skin in a holistic way, focusing on the many different factors that may affect their skin’s appearance. When skin care becomes a whole-body commitment, the results are bound to be positive. Ready to start selling?Build your custom sample kit for just $49! The post Simple Tips to Help Your Customers Achieve Healthy-Looking Skin appeared first on ONOXA. Simple Tips to Help Your Customers Achieve Healthy-Looking Skin published first on https://onoxa.com/ via Tumblr Simple Tips to Help Your Customers Achieve Healthy-Looking Skin Now is the perfect time to launch your private label skin care line and become a beauty entrepreneur. In the United States alone, the cosmetic industry accounts for nearly 50 billion dollars annually, with skin care being the largest and most profitable product category. This means there is a significant opportunity for success for individuals who are willing to put in the work to create, launch, and promote their brand. Whether as a source of supplemental income or a full-time profession, selling your own skin care products offers a chance to do something you love and the freedom to do it at your own pace and on your own schedule, but there are a few things to consider before you start selecting products. 1. Where will you get your products?The first step toward launching your custom skin care line is choosing the right product supplier. Start by compiling a list of things that are important to you, such as which products you’re interested in selling (e.g., skin care, makeup, or both) and whether you prefer products made with natural and organic ingredients, those that are paraben and cruelty free, or even products that are 100% vegan. As you research potential private label suppliers, be sure to choose one whose products are FDA approved, both for the safety of your customers and to protect your business. Find out what other services the supplier provides, such as label design and packaging, and if there are any fees for those services. Ask about the minimum order quantity (MOQ), which tells you the lowest amount of products/units the supplier is willing to produce at a time, and research the typical turnaround time for new and existing orders. The best way to do this is by visiting the websites of several different suppliers to compare their products and services. Some, like Onoxa, will offer a low-cost sample kit so you can test out the products to see if they meet your personal standards. If you are the owner of a shop or spa, you can even ask your clients to test different products to help make your final decision. 2. What products and ingredients are trending in the beauty industry?Obviously, you know a thing or two about the cosmetics and beauty industry or you wouldn’t be reading this blog. Which means you also know that industry trends come and go, and staying on top of what potential customers want is absolutely essential to making sure your beauty business is profitable. Here at Onoxa, our skin care and beauty experts work hand in hand with our in-house formulators to create products that are not only of superior quality but that are also in line with recent industry trends and popular ingredients. A few examples include:
3. What do the ingredients in your products do?As a beauty entrepreneur, you want to offer products that appeal to your customers, but even more importantly, you want to offer products that really work. The ingredients that go into your skin care line often determine how effective your products will be, which is why it is so important to choose the right ones. Take the time to do your research and learn about different ingredient types (for example, active ingredients such as astringents and exfoliants vs. non-active ingredients such as emollients and emulsifiers) and what they do. To help you get a better understanding of the ingredients used in our products, Onoxa has created a helpful Ingredient Glossary to break down each formula. EWG’s Skin Deep®️ database is also a great resource, and you can visit the Onoxa blog for additional information on skin care ingredients. 4. Which products work best for different skin types?It goes without saying that not all of your customers will have the same skin type, so it’s in your best interest to offer a variety of products that work well for different skin types—or even just a select group of versatile products that work well forallskin types. The five common skin types are normal, oily, dry, combination, and sensitive. So, you can probably guess that a product meant for oily skin is not going to be as effective for someone with dry skin, and vice versa. Having an in-depth knowledge of your product ingredients and how they interact with each skin type is essential for providing the right recommendations for your customers so they can choose the right formulas for their daily skin care regimen. 5. How does each product work?Finally, it helps to have a working knowledge about different skin care products and product categories. When you know how each formula works—and how different product types work synergistically with others for better results—you’ll be able to recommend the ideal combination for each customer. A good example is knowing the difference between serums and moisturizers. Serums are lighter and thinner and made to penetrate deep into the skin, while moisturizers penetrate only the top layer. The primary job of moisturizers is to help lock in moisture for healthier looking skin, and applying a serum first can boost the hydrating benefits for double the positive results. Likewise, there are several different ways to use an oil cleanser, including as a morning cleanser or an evening makeup remover, so determining when and how to apply it may differ depending on what your customers are using the product for. Questions? Ask the experts at Onoxa.From in-depth product education to design assistance and sales strategy consultations, our team is here to help you every step of the way. Contact Onoxa via phone, email or online, and be sure to join our Beauty Insiders Facebook group to connect with like-minded beauty entrepreneurs and share your questions, experiences, and customer success stories.
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