I am Shirley Hynes. I'm a Termite control technician in the GEX at Seattle, WA
All too often, conversations about wellness focus primarily on physical health and overlook the importance of mental health. But now more than ever, caring for our emotional, psychological, and social well-being is not just important but a necessity. In a study about the impact of the recent COVID-19 pandemic on mental health, researchers examined the negative mental health outcomes associated with the pandemic in people worldwide. These included increased feelings of depression and anxiety, as well as traumatic stress. As things slowly begin to return to normal, study authors caution that these outcomes will be “long-lasting and quite substantial among some people and populations,” and they point to the importance of daily practices that support positive mental health. Global pandemic aside, there will always be everyday stressors that threaten to derail our mental well-being. Worries about work, money, family, relationships—these are things all of us can relate to in some form or another, and they are the reason self care has become so important in our daily lives. Below are 4 important ways a daily skin care ritual plays a key role in helping to preserve and maintain a positive mental state. Be sure to pass them on to your customers! 1. It provides structure and stability. Our lives have become increasingly hectic, and for many of us the global pandemic only added to the chaos. Normal life was tossed out the window, and the everyday schedules and routines we had come to rely on as a source of stability were no longer there. How does this impact our mental health? Because the human brain craves predictability. In contrast, uncertainty and instability have been shown to trigger an acute stress response. By integrating regular habits and routines into our daily lives, we are essentially helping the brain to relax. As a result, we feel calmer and more grounded. Practicing a daily skin care regimen is one of the simplest ways to incorporate structure and stability into each day. In this blog, we provide simple tips for helping your clients develop a healthy skin care routine. 2. It encourages mindfulness. We hear about mindfulness a lot when it comes to supporting a healthy mental state. Mindful eating, mindful breathing, mindful movement—all of it has to do with being fully aware of what we are feeling and sensing in the moment without succumbing to judgment or distraction. Research shows that mindfulness-oriented activities have been linked to increased feelings of optimism and happiness as well as decreased feelings of depression and social anxiety. Setting aside time each morning and evening to cleanse, tone, moisturize, and otherwise pamper your skin is an excellent mindfulness activity. This simple act of self care encourages you to slow down, be present, and focus your attention wholly on the task at hand. 3. It can be even better with a buddy. Social interaction plays an important role in supporting mental health, and what better way to bond with a spouse, your bestie, or even your kids than by sharing a daily skin care ritual? Think about that happy feeling you get when you enjoy a midday mani-pedi with your BFF or a couple’s massage while on vacation. You can enjoy that same feeling when you treat your partner to an exfoliating facial scrub or bond with your teen over a pre-bed sleep mask. Even teaching your little ones about the importance of taking care of your skin is a great way to connect and engage with younger children. 4. It just feels good. Often, we get so caught up in the nuts and bolts of everyday life that we forget to slow down, breathe, and enjoy a little “me time.” Caring for your skin, from that first refreshing face wash in the morning to smoothing on your moisturizer at night, simply feels wonderful. “The reality is that our skin in so many ways is a ‘check engine light’ for our internal health,” board-certified dermatologist Dr. Erum Ilyas recently shared with Everyday Health. “When skin looks and feels good, we tend to feel better about ourselves.” Establishing a daily skin care regimen, or even treating yourself to a new product, is an effortless and inexpensive way to boost your mood while at the same time supporting healthy skin. And when you feel good internally, that feeling radiates outward into all aspects of your life, your work, and even your relationships. Keep the Positive Vibes Flowing Launch Your Skin Care Brand with Onoxa The post 4 Ways Skin Care Benefits Mental Health appeared first on ONOXA. 4 Ways Skin Care Benefits Mental Health published first on https://onoxa.com/ via Tumblr 4 Ways Skin Care Benefits Mental Health
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In a global beauty industry currently valued at more than $532 billion and expected to surpass $800 billion in just a few years, skin care reigns supreme. The most profitable market segment by far, skin care products include creams, moisturizers, serums, masks, scrubs, and other items formulated to help to keep skin looking nourished and healthy. Over the last decade, sales of skin care products have been growing steadily, with a period of rapid growth happening in just the last few years that experts say shows no signs of slowing. According to NPD Group Beauty Industry Analyst Larissa Jensen in a recent Fashionista article, “The skin care market is becoming increasingly fragmented and crowded,” with over 100 new brands debuting in department and specialty stores in the last two years. Smaller, independent skin care brands have also experienced significant growth of late, with the digital age making it easier than ever to launch and grow a startup beauty brand. Overall, what are the top factors driving growth?Behind the recent growth spurt occurring within the skin care industry is, of course, the modern beauty buyer. As consumer wants and needs evolve over time, existing brands must rise to the challenge and deliver the products their customers want. Failing to do so leaves an opening not just for their competitors but for new players to enter the market and capture some of the revenue share. Below are three of the top factors driving growth within the skin care segment. 1. Focus on overall wellness and longevityFor many modern consumers, skin care has become part of a larger, more holistic daily ritual of caring for themselves and their bodies. Over the past two years, living under the shadow of a global pandemic has left its mark. People are tired, more stressed out than ever, and ready to get back to some semblance of normalcy. But because of what they endured, they also have a renewed focus on overall wellness and longevity, and skin care has a role to play in their recovery. Daily health regimens and routines provide structure and stability, something many of us lost during the pandemic. The daily commute to the office, kids’ school schedules, social calendars, all of it went out the window as we struggled to adapt to a “new normal” of trying to juggle everything at home. Skin care is something we can easily control, and setting aside time in the morning and evening for the relaxing ritual of cleansing, moisturizing, and pampering our skin is incredibly valuable to our mental health. According to a study published in July of 2020, women who applied skin care products regularly throughout a month-long period reported improved feelings of happiness, empowerment, and self-esteem, prompting researchers to conclude that, “A quality and efficacious skin care regimen can have a positive impact on the quality of life of consumers.” In addition, performing acts of self care, such as enjoying an exfoliating face scrub or applying a detoxifying charcoal mask to stressed-out skin, activates the body’s natural “feel-good” chemicals, including dopamine and serotonin. 2. Commitment to sustainability and stewardshipIn recent years, U.S. consumers have become increasingly more environmentally conscious, and as a result the demand has risen for more sustainable choices in the products they buy and use every day. Skin care is no exception. Beauty buyers today understand the importance of choosing cleaner, greener products to help minimize their carbon footprint. Instead of purchasing skin care products made with harmful ingredients that endanger the environment and its inhabitants, or buying from brands that produce a considerable amount of waste in the form of discarded packaging, consumers are looking for skin care manufacturers whose values align with their own in terms of environmental stewardship. Along those lines, the industry has also seen a rise in multi-use products that provide more than one benefit, for example a lightweight oil cleanser that also works as a makeup remover and a nourishing hair treatment. Not only do these products mean less overall packaging and waste, but they also mean less time in the bathroom and a simpler daily skin care regimen. This trend toward simplifying our daily skin care routine is called skin minimalism, or skinimalism, and experts predict it is likely here to stay. 3. New generation of skin care consumersGone are the days of consumers simply taking product manufacturers at their word, and this is especially true in the skin care industry. According to Theresa Yee, senior beauty editor at WGSN, “There is a powerful community of ‘skintelligent’ consumers who are not only skin care savvy and highly informed about products and ingredients, but are shaping the market. This new generation of powerful ‘skinfluencers’ know what they want and need from their skincare products—they are super inquisitive and will investigate, research, and educate themselves on the ingredients before they make a purchasing decision and also share their knowledge on their social channels.” Indeed, social media sites, along with peer review platforms such as Influenster, are driving a new generation of smarter, more discerning shoppers who often look to their peers instead of the product makers for the lowdown on everything from ingredients to efficacy. However, this new generation of consumers also gravitates toward brands that prioritize transparency. Going forward, those companies willing to provide full disclosure, so to speak, about their products, ingredients, and processes will be the ones that find success. Prime opportunity for small business successWhile brands of every size have an opportunity to grow and thrive in the ever-growing skin care market, smaller, independent brands are in a unique position to shine. Consumer connection and relationship building are often top priorities for indie retailers, especially in the beauty and personal care space. Because they spend a considerable amount of time listening to their customers—and prioritizing their wants and needs—we can expect to see even more of these brands sharing the spotlight with larger mainstream brands in the future. Will Yours Be the Next Breakout Skin Care Brand? The post What’s Behind the Rapidly Growing Skin Care Market? appeared first on ONOXA. What’s Behind the Rapidly Growing Skin Care Market? published first on https://onoxa.com/ via Tumblr What’s Behind the Rapidly Growing Skin Care Market? Despite its vast size and market share, the global beauty industry is continually growing. In fact, experts predict it will be worth more than $700 billion by 2025—just three years from now. Whether you are shopping for skin care, cosmetics, or personal grooming products, it is often the big players that come to mind first. However, while broad-reaching mainstream brands such as L’Oréal, Unilever, and Estée Lauder still control much of the market share, in recent years we have seen a rise in smaller, independent beauty brands looking to make their mark on the industry. The recent success of countless “indie” beauty brands proves that consumers are always open to trying out fresh new names and products, especially if they offer something unique or if their messaging resonates with consumer values. For would-be beauty entrepreneurs, the recent indie explosion is ripe with the possibility for success. The positive impact of COVID-19 on the indie beauty marketThough challenging for many business owners, the COVID-19 pandemic was something of a blessing in disguise for many indie beauty brands. Suddenly, instead of going to the salon or spa for regular beauty treatments, consumers had no choice but to expand their at-home skin care regimen as many businesses closed their doors temporarily. That meant they were shopping for new and different products to round out their daily beauty routine. People were also spending a lot of hours online in those early days (like, even more than usual) and that happens to be where up-and-coming indie brands truly shine. From Instagram to TikTok, smart startups reached out to their customers where they were spending the most time—with buzzworthy products and fun tutorials that showed them how to look their best for the next Zoom meeting. COVID-19 also presented some interesting new skin care challenges thanks to prolonged mask wearing and constant hand washing and sanitizing. Many indie brands rose to the challenge with products formulated to help protect and support moisture-starved or irritated skin so that it could not just survive but thrive amid a global pandemic. Our top 3 reasons why we love independent beauty brands1. They’ve got heart. Behind every indie beauty brand is a story, and that story often becomes an integral part of how their business communicates with consumers. Fostering a personal connection with customers helps to inspire trust in the brand, and independent beauty sellers are more likely to build a strong, enduring foundation of loyal users. And where best to cultivate that consumer connection? Our favorite social media sites, of course! To learn more about growing your indie beauty biz with the power of social media, check out our Social Media Marketing Quick Guide for easy-to-follow tips and helpful pointers. 2. They fill a void. More often than not, indie beauty brands are born because everyday consumers were unable to find the products they needed or wanted—so they made their own. Minneapolis-based Odele, for example, offers a line of “clean, premium beauty essentials” that can be used by everyone in the family, regardless of age or gender. According their website: “Our bathrooms were once packed with products for us (the fancy kind), our partners (the whatever kind) and our kids (the safe kind). It wasn’t working. The reality was that we wanted something premium, practical and safe for everyone, so we decided to throw this whole his/hers/theirs nonsense out the bathroom window and start Odele.” Founded by Lindsay Holden, Britta Chatterjee, and Shannon Kearney, Odele was among several indie beauty brands to win an Oprah Daily Beauty O-Ward in 2021. 3. They say no to harmful ingredients and practices. Do a quick online search and you’ll find that a lot of indie beauty brands share a common goal: delivering high-quality, easy-to-use skin care and grooming products that are a.) free of potentially harmful ingredients that have no business being there, and b.) gentler on the human body and the environment. Not too big an ask, right? Especially when you consider that the majority of U.S. consumers prefer natural/organic skin care products. Independent beauty sellers also share a love for eco-friendly packaging. From refillable bottles and containers to plant-based packaging and biodegradable packing peanuts, products made with and shipped using sustainable materials (those that can be recycled, reused, or easily broken down) go a long way toward protecting and preserving a healthy planet. Is yours the next big indie beauty brand?Onoxa was created with the independent beauty entrepreneur in mind. As the first-ever online platform for custom-branded personal care products for the skin, hair, and nails, we provide everything you need to create and launch your very own beauty brand—with safe and effective premium-quality products that your customers will love. And don’t forget to join our Onoxa Insiders Facebook group! There, you can connect with your fellow indie beauty rock stars to share marketing advice, business tips, and more. A Better Way to Build Your Beauty Brand Get Started Today with Onoxa The post Spotlight On Indie Beauty Brands (+ 3 Reasons Why We Love Them) appeared first on ONOXA. Spotlight On Indie Beauty Brands (+ 3 Reasons Why We Love Them) published first on https://onoxa.com/ via Tumblr Spotlight On Indie Beauty Brands (+ 3 Reasons Why We Love Them) The global beauty industry generates hundreds of billions of dollars in revenue every year. From skin care and cosmetic products to hair care formulas and wellness supplements, new items and new brands are continually entering the market, creating a lucrative business opportunity for aspiring beauty entrepreneurs. But before you set the gears in motion to launch your private label skin care line, it is important to first define your target audience. This critical step will not only help you determine which products to sell, but it will also help you identify the best ways to market your products so that potential customers are able to find and purchase them. What is a target audience?The term “target audience” refers to the people most likely to be interested in buying the products you offer. More often than not, these people will share similar characteristics, for example their age, gender, or lifestyle habits. By first establishing your target audience (or audiences, depending on how varied your product inventory will be), you will be setting yourself up for success as a beauty business owner. Why is it important to identify your target audience?Any good marketer will tell you that if you try to sell to everyone, you will likely sell to no one. And yes, even though you aim to launch your private label brand because you love all things skin care and beauty, as a business owner you will occasionally need to put on your “marketer” hat and think strategically about how to best position, advertise, and sell your products. The key here is focus: making sure your products are seen by the right people, not just a lot of people. With so many different beauty products and brands on the shelves today, you can easily get lost in the shuffle if you don’t have a clue about your target audience. Knowing who that audience is will not only help you determine which products to sell but will also help you craft the right messaging to get the attention of your prospective buyers. Ultimately, this will help your beauty business thrive. How do you identify your target audience?First, do your research. Visit retail stores, spas and salons, and boutique stores to see what products are out there and how they are being presented and advertised. Look online, too, and pay attention to beauty ads whenever and wherever you see them. When you do, consider how and where your beauty line would fit in. You likely already have an idea of the products you want to sell. Who might benefit from those products the most? And where are those people most likely to shop? This will get you thinking about your ideal customer, and a good place to start is with their age range. Are you interested in selling to millennials and Gen Zers? If so, they will have very different skin care needs and wants than, say, women over 40. Next, consider their gender. Do you envision selling only to women? Or to women and men? It may interest you to know that nowadays, unisex and gender-neutral products are becoming increasingly popular in the beauty industry. Other factors to consider when determining your target audience are their income, location, and personal interests and values. With regard to income, would your ideal customer be more likely to purchase higher-end beauty products or would they be more interested in a value beauty line? In terms of location, customers living in a hot, dry climate will have a very different beauty regimen than someone living in a colder or more humid climate. And finally, how will their personal interests and values shape their buying behavior? For example, are they more likely to buy vegan and cruelty-free products? Or those that come in eco-friendly packaging? All of these questions will help you to put yourself in the shoes of your potential customers so you can offer the right products and create the most effective marketing. How do you market to your target audience?Once you have identified your target audience, how will you engage with them? Nowadays, with people spending roughly 7 hours online every day, social media marketing, influencer marketing, and email marketing are among the most popular marketing strategies to connect with potential customers—as well as to foster relationships with existing customers. However, more traditional marketing strategies such as direct mail, print ads and brochures, telemarketing, and word-of-mouth advertising can also be highly effective, depending on your target audience. The key here is to find out where your target audience is most likely to see and pay attention to your messaging, and then bring your marketing to them. One final note: Your target audience may evolve over time.Keep in mind that the target audience you identify when first launching your business may not be your target audience five years down the line. For example, you may have started out focusing on younger customers only to realize a few years in that the majority of your customers are in their 30s, 40s, or even 50s. Or, you may have started your business with a value beauty line only to discover that your customers are happy to pay a little more for quality, high-end ingredients. Bottom line: As your business grows and evolves, so too will your target audience. Take the time to re-evaluate your core customer at least once or twice a year to ensure your beauty business is still on target for success and continued growth. Find more valuable sales and marketing tips in our blog.Whether you are still in the planning phase or you have already launched your private label skin care and beauty line with Onoxa, our commitment to your success goes beyond providing exceptional beauty products at the lowest market minimums. We created the Onoxa blog to deliver valuable tips, industry information, and proven sales and marketing strategies to help you reach more customers and grow your brand. Create Your Brand. Grow Your Business. Success Begins Today with Onoxa! The post Beauty Business Basics: Identifying Your Target Audience appeared first on ONOXA. Beauty Business Basics: Identifying Your Target Audience published first on https://onoxa.com/ via Tumblr Beauty Business Basics: Identifying Your Target Audience The skin care industry is continually evolving. New trends emerge every season, from must-have products to innovative new ingredients making a name for themselves on social media. While every beauty regimen has its daily basics—the essential formulas we simply can’t live without—it’s always fun to think outside the box and see what’s new. And for beauty entrepreneurs especially, staying on top of the latest trends is a great way to connect with your clients and keep tabs on the products they’re loving in the moment. Below are five ingredients you can expect to hear more about in 2022. Chlorophyll Yep, you heard right. The substance found in green plants that we all learned about in fifth grade Biology class? Turns out it’s not just great for photosynthesis. Chlorophyll boasts some pretty impressive antioxidant properties that protect healthy skin cells and may help prevent blemishes and breakouts—a battle we’ve all fought at one stage or another. A recent TikTok star, it’s also chock full of vitamins A, C, E, and K, which studies show contribute to healthy, youthful-looking skin. Chlorophyll-infused beauty products may also support skin elasticity and help reduce the appearance of fine lines, age spots, and wrinkles. Literally all the biotics. It started with probiotics. Then prebiotics. And now… postbiotics? Yes—and they all benefit healthy skin. First, some quick definitions: Probiotics (meaning “for life”) refer to the beneficial bacteria that help make up your unique microbiome, the vast collection of microorganisms (we’re talking about 40 trillion bacterial cells) living in and on your body. Prebiotics are natural plant fibers that are a favorite food source for probiotics. And postbiotics are the end result of probiotics and prebiotics working together: beneficial enzymes, short-chain fatty acids, amino acids, and important vitamins. On their own or combined, these three biotics promote healthy, balanced skin from the inside out. Pro tip:Keep an eye out for more skin care products with fermented ingredients in 2022. Fermented fruit and herbs boast powerful antioxidant properties that also support a healthy microbiome and may help reduce visible signs of aging. Prickly pear seed oil The prickly pear cactus may not be the first thing that comes to mind when you think of beautiful skin, but hear us out. Inside the fruit of the prickly pear—which, by the way, is hailed as a superfood—are tiny seeds that contain nutrient-rich oil shown to support healthy skin cells and protect against signs of premature aging. As plant extracts go, it has one of the highest concentrations of vitamin E, along with beneficial fatty acids, nourishing vitamins and minerals, powerful antioxidants, and amino acids. All of that adds up to a multitasking ingredient that helps to keep skin looking young, hydrated, and supple while providing protection against acne and inflammation. Ceramides Though not exactly a new ingredient, look for ceramides to recapture the spotlight in 2022. Ceramides are lipid (fat) molecules found naturally in skin that help provide a protective barrier that holds in moisture and protects against damage from outside elements. As such, you will often find them in anti-aging formulas designed to help keep skin smooth and supple. The downside? As we age, our ceramide stores can start to decrease, which may leave skin vulnerable to sun damage and other factors. Adding extra ceramides to your daily skin care routine can go a long way toward maintaining the appearance of nourished, youthful skin. Pro tip:Plant-based skin care will reign supreme in 2022. Expect to see more products made with phytoceramides (ceramides derived from plants) vs. animal-derived or synthetic ceramides to support youthful-looking skin. Retinol: the next generation Retinol is another skin care ingredient that has been around the block a time or two. Derived from vitamin A, it is known to promote collagen production, which in turn helps to reduce the appearance of fine lines, wrinkles, and other signs of aging. The age-old problem, however, is that for all its benefits, retinol has a tendency to dry out the skin and cause redness, itching, and irritation. In 2022, look for a new generation of retinol products that solve this problem with innovative formulations that nourish and support healthy skin with no irritating side effects. Two prime examples are bakuchiol (from the babchi plant), which has been called the natural retinol alternative, and hydroxypinacolone retinoate (HPR), an ester of retinoic acid said to significantly decrease “retinol burn”. Pro Tip: Because we love all things plant-based in 2022, keep an eye on sea fennel. This unassuming marine plant has been shown to deliver the anti-aging benefits of retinol without the unwanted side effects. Partner with Onoxa to build the skin care brand you’ve been dreaming about. Onoxa makes it easy to launch your very own custom-branded skin care and beauty line. Our expertly crafted, high-end formulas are made with natural and organic ingredients sourced from around the world, with expert label design and packaging to showcase your brand. Formulated to help your clients look, smell, and feel amazing, every product is 100% vegan, cruelty free, and paraben free. The post 5 Sizzling Hot Skin Care Ingredients Trending in 2022 appeared first on ONOXA. 5 Sizzling Hot Skin Care Ingredients Trending in 2022 published first on https://onoxa.com/ via Tumblr 5 Sizzling Hot Skin Care Ingredients Trending in 2022 When selling private label beauty products, always come up with original product names, product copy, and label designs to improve SEO and ensure more potential customers see your site. Working with a private label manufacturer like Onoxa is a simple and affordable way to launch your personal beauty brand. In just a few clicks, you can choose your formulas and packaging style, design your labels, and start selling your products online. But as easy as private labeling makes it to start your dream business, it is still important to be as original as possible when it comes to product names, label design, and crafting your brand messaging—especially with regard to SEO and how it impacts your eCommerce website. What is SEO?SEO stands for search engine optimization. In simple terms, SEO is what you do to make sure that when people are searching on Google for skin care and beauty products, your site appears often and prominently in the search results, preferably toward the top of the page (beneath the paid ads). This is called your ranking, and the higher it is, the more your business will be seen by potential customers. Unlike paid advertising, SEO refers to organic traffic that comes from the online searches people perform every day to find things they need. According to marketing analytics software developer Moz, “Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.” Which means if you are doing SEO correctly, the end result will be more conversions and ultimately more sales and increased revenue for your business. How does SEO work?Here is where things get interesting, because Google is very, very smart. (While there are other search engines out there, Google is the most used search engine in the world—dominating roughly 87% of the market—which is why we’ll use Google for the purpose of this blog.) Without going into too much detail, the Google algorithm takes into account numerous factors when determining who sees your site and when, and one of the biggest factors is optimized content. While part of this means using the right keywords and phrases to ensure a higher search ranking, you also want to make sure the content you use is absolutely original to your site. This is especially important in private labeling because Google recognizes when your website copy is similar to or an exact match to that of another site. Why might this be a problem? Let’s look at a quick example. Say that you are selling Onoxa’s Perfect 10 Oil Cleanser on your site, but you didn’t change the product name to make it unique to your brand. Now let’s say that you are also using the same bullet points and product copy exactly as they appear on the Onoxa site. Google will recognize the duplicate copy and penalize you for it by giving your site a much lower search ranking. If this doesn’t seem like a big deal, just imagine ten, 50, or 100 other Onoxa private label customers doing the very same thing. Suddenly you can envision your site falling down, down, down in the search results ranking… and you start to understand why originality is so important. The good news? It’s never too late to optimize for SEO.No matter what stage your business is in, making small but important changes to improve SEO can go a long way toward boosting your search ranking in the future. First and foremost, take the time to come up with original product names that are unique to your brand values and that set you apart from your competitors. It’s easier than you think! This blog is a great starting point. Next, think about your customers (or those you want to attract) and what specific product features and benefits will resonate with them. Instead of duplicating product copy directly from Onoxa or another private label manufacturer, write your own original product descriptions to improve SEO and help your brand stand out. From there, be sure to create a one-of-a-kind label design. Onoxa label templates are simply a starting point, but it’s up to you to bring your brand to life and create something truly original. Lucky for you, you have the full support of our outstanding design team—and they love a good challenge! Check out our Pinterest page to get those creative juices flowing, or see what your fellow beauty entrepreneurs are doing by joining the Onoxa Insiders Facebook group. Finally, when uploading your product images to your website, consider using a professional product photographer to capture compelling images and help your brand stand out. (We absolutely swoon over Herbivore Botanicals and we’re not ashamed to admit it.) Bring your exclusive beauty brand to life with Onoxa.Whatever your vision, the incredibly talented team at Onoxa can help you bring it to life--and you can start right now. Our innovative online platform lets you choose the formulas you want to sample or sell, pick your packaging style, and create an eye-catching label design all right from your computer. Simple. Profitable. Proven. Unbottle Your Potential with Onoxa! The post Private Label Branding and SEO: Why Originality Is Better for Business appeared first on ONOXA. Private Label Branding and SEO: Why Originality Is Better for Business published first on https://onoxa.com/ via Tumblr Private Label Branding and SEO: Why Originality Is Better for Business As you plan your sales and marketing strategy for 2022, make sure influencer marketing is a key component. In the beauty industry especially, influencers now play a critical role in boosting brand engagement and increasing sales—with many smaller, independent brands scooping up millions more followers than popular mainstream brands. What is influencer marketing (and why is it so popular with beauty brands)?Influencer marketing is partnering with a third-party “influencer” who will promote your brand on social media, the most popular platforms being Instagram, YouTube, and Facebook. (Keep an eye on TikTok though, as the video-focused social media platform is quickly gaining ground as a beauty influencer platform of choice.) The premise is simple, but research suggests it’s a very effective one, especially when it comes to beauty and personal care products. Skin care, hair care, cosmetics—all of these are highly personal, and buyers are more likely to purchase products when they can see and experience positive results through the lens of a favorite influencer. Developing relationships with beauty influencers will not only help you increase exposure for your brand, but over time it will help to expand your audience and boost revenue, all of which should be on your business goals for 2022. Is there more than one type of social media influencer?Social media influencers are typically divided into five different “tiers” based on the number of followers they have. These numbers may vary depending on which resource you follow (and sometimes you might see only four tiers) but the following is a general idea. Mega influencers: 1 million+ followers Macro influencers: 500,000 to 1 million followers Mid-tier influencers: 50,000 to 500,000 followers Micro influencers: 10,000 to 50,000 followers Nano influencers: 1,000 to 10,000 followers Why do these numbers matter? Because while you may think only those top-tier influencers have the power to make an influencer marketing campaign worthwhile, one of the smartest things you can do for your beauty business is build partnerships with Micro and Nano influencers. According to an Influencity blog from earlier this year: “One trend that is expected to grow on a mass scale in 2021 is the increase of Nano and Micro influencers. It will be undoubtedly one of the top 2021 trends. The reason for this is that of various advantages such as low-costs, authenticity, and high engagement rates, especially in the existing scenario. After all, today, many brands have cut down their budgets. One area where the role of these influencer marketers is really noteworthy is in the field of cosmetic and skincare brands.” This trend is likely to continue well into 2022, especially as new beauty brands work to increase engagement while keeping costs low. Statistically, influencers with fewer followers have higher engagement rates, and working with Micro and Nano influencers may actually be a more effective (and less expensive) way to boost visibility for your brand. If you think you can’t afford to work with a beauty influencer, keep reading.Beyond the number of followers they have, several factors will impact what an influencer is paid. These include how often they are expected to post, whether or not they will be creating their own content, what that content is (e.g., brand collaborations, sponsored tutorials or reviews, photos and stories), and where the posts will be featured. Influencers may get paid per post (or mention), for example $20 for an Instagram story featuring your brand, or as part of a monthly “package” that includes a set amount of posts per month. While there is no set formula for how or how much an influencer should be paid—a quick internet search will produce a broad spectrum of answers—working with Micro and Nano influencers is typically easier on your budget and may be your best option if you are just starting out with influencer marketing. Many Nano influencers will happily work for free products, which is a smart investment considering the amount of new customers and sales they may generate for your business. You can also offer exclusive product discounts or other incentives. How to find the right beauty influencers for your brand.If the idea of “selling” your brand to an influencer seems overwhelming, start by preparing a short list of the attributes that make your brand and your products unique, and why they would appeal to influencers. Onoxa products, for example, are free of parabens, sulfates, silicone, and talc; they are also vegan and cruelty free. All of these are important nowadays when so many beauty buyers are looking for cleaner, safer alternatives to skin care and beauty products. Likewise, the hemp skin care trend shows no signs of slowing down, meaning hemp-infused beauty products will also be a big draw for both influencers and buyers alike. When your list is complete, the next step is choosing your influencer partners. As a beauty business owner, you likely rely on social media already to promote your brand, keep tabs on other brands you love, stay on top of industry trends, and of course to follow your favorite influencers. To find influencers to promote your brand, start with a simple hashtag and/or keyword search for terms relevant to your brand. See who is using those keywords and who might be a good fit for your business. (Remember to check the number of followers they have so you stay within the Micro and Nano influencer tiers.) Once you’ve compiled a list of influencers you’d like to work with, resist the urge to message them directly right away. Instead, follow them and build a relationship by liking their posts and leaving thoughtful comments or asking questions. Support them back by boosting their content on your own social media channels, and after a few months you can open up a conversation about working with them to promote your brand. You can find a few additional tips in our blog, How to Grow Your Brand with Influencer Marketing. One final note: Don’t limit yourself to just one influencer.Working with a few or several different influencers at a time can go a long way toward expanding your customer reach and increasing sales in 2022. Just be sure to keep track of which influencer campaigns are successful—in terms of views, clicks, and sales—so you know what’s working and what’s not. Depending on your budget and the scope of your influencer marketing campaign, this can be done for free (for example with an Instagram business account) or using an affiliate tracking software solution. The power of social media is on your side.In the United States alone, over 220 million people—82 percent of the population—use social media every day. No longer just for interacting with friends and family, social media has become a place where people connect with (and shop for) their favorite brands. With 77 percent of millennials and Gen Z shoppers using social media to buy the products they love, it pays to meet them where they are if you want to grow your private label beauty business in the New Year. Developing an influencer marketing strategy will give you a head start toward reaching more customers and increasing exposure and profitability for your brand. Private label skin care, beauty supplements, and more-- Build your dream business today with Onoxa! The post Boost Your Brand with Influencer Marketing (without Blowing Your Budget) appeared first on ONOXA. Boost Your Brand with Influencer Marketing (without Blowing Your Budget) published first on https://onoxa.com/ via Tumblr Boost Your Brand with Influencer Marketing (without Blowing Your Budget) Despite what the naysayers may have told you, 2021 was the perfect time to launch your private label skin care and beauty line. According to a recent article in the New York Times, “The coronavirus pandemic appears to have unleashed a tidal wave of entrepreneurial activity, breaking the United States—at least temporarily—out of a decades-long start-up slump.” Indeed, applications for new businesses have been on the rise since 2020, and it doesn’t look like that will change anytime soon. If you were one of the countless aspiring business owners who took the leap and followed your passion this year, congratulations! We’ve put together the following five tips to help you navigate this first year with ease and grow a successful beauty business. Get the paperwork squared away.Depending on where and how you plan to operate your business, you may need to first register it as a legal entity. Once you have chosen a name, the U.S. Small Business Association website is a great place to start to find out what you need to do to protect your business at the state and federal level, as well as why you may want to choose one business structure over another. For new estheticians operating out of a spa or salon, you may also want to consider adding insurance coverage. There are specific liability concerns that come with performing treatments and selling skin care products, and a comprehensive insurance policy can help protect your business and your bottom line. Develop a strong online presence.In case you haven’t heard, eCommerce is still going strong--a trend experts say will continue well into 2022. The takeaway? Now more than ever, developing a strong online presence is vital to the success of your beauty business. Even if you plan to conduct the majority of your services (and product sales) in a spa or salon, modern consumers expect their favorite brands to have a high-quality website with online shopping capabilities. Read our blog about the 5 Elements of a Successful eCommerce Website to learn more. Creating a robust social media presence will also go a long way toward helping you grow your business and increase revenue in the new year and beyond. Especially in the skin care and beauty industry, a comprehensive social media strategy will be the key to connecting with your audience and building brand loyalty through relevant, quality content. Not sure where to start? Check out these two blogs: Grow Your Business with Social Media Marketing: A Quick Guide How to Grow Your Brand with Influencer Marketing Choose your price points carefully.One of the biggest factors to consider when launching your private label skin care business is how to determine the perfect price point for each of the products you plan to offer. This will depend on several important factors, including your target audience, where you will be selling, what similar products are selling for, and of course what your competitors are charging. As a new business owner, your focus may be on keeping your products affordable for your customers. However, you still need to make a profit to ensure your business is successful. When pricing your products, consider our recommended retail price ranges below. Face wash: $35–$45 Remember, you can always modify your pricing over time, so the prices you choose initially do not have to be set in stone. Pay attention to current beauty trends as well as consumer purchasing behavior and feedback, and adjust your prices accordingly as your beauty business evolves. Create a referral program.As a new business owner, one of your primary goals is to build your customer base—and creating a referral program is an excellent way to do it. A referral program rewards your existing customers for recommending your products to their friends and family members. It could be a discount off their next purchase, a free product, or even a complimentary one-on-one beauty consultation. Referral programs are especially effective in the skin care and beauty industry, where buyers are more likely to trust a recommendation from someone they know. More importantly, setting up a referral program costs you next to nothing as a business owner, but the return on your investment is undeniable. According to this eye-opening article published by Retail TouchPoints, referral programs boost customer retention, raise the average order value, and lead to more user-generated content that can further amplify your brand. Build relationships with mentors.You may have started your business solo, but that doesn’t mean you’re on your own. Whenever you can, lean on your peers, your fellow business owners, and those who inspired you to launch your private label beauty brand, and ask them to share what they have learned. Building relationships with mentors, whether in person or online, will help provide you with the tools and information necessary to grow your business, and a great place to start is the Onoxa Insiders Facebook Group. It was created exclusively for beauty entrepreneurs and experts to discuss skin care, label design tips, marketing advice, product trends, pricing, and more. Your dream business is just a click away.Get started today with Onoxa!The post You Just Launched Your New Skin Care Business. Now What? appeared first on ONOXA. You Just Launched Your New Skin Care Business. Now What? published first on https://onoxa.com/ via Tumblr You Just Launched Your New Skin Care Business. Now What? Many small businesses are still reeling from the financial impact of the COVID-19 pandemic. As we look ahead to the upcoming holiday season, and beyond that to the new year, smart business owners will be thinking about ways to not only bounce back after a global health crisis but also to grow their brand and increase profitability in 2022. While you may not have a designated sales and marketing team, that doesn’t mean you can’t take advantage of key strategies used by top industry experts. Implementing one or more of the following tactics will give you a head start on optimizing sales in the months ahead, which in turn will help you grow and scale your private label beauty business well into the next year. Redefine your target audience.When looking for ways to increase sales, your customers are a great place to start. Begin by evaluating your target audience: How has it changed since you first launched your business? Did you initially zero in on a specific group or niche but now see more diversity among your buyers? Have you added products that could appeal to more and different shoppers? Consider changing your marketing message to include a broader customer base. This will help you engage with a larger pool of potential buyers and, as a result, pave the way for revenue growth. Grow your social media presence.Another way to reach more customers is through social media, especially today. Over 3 billion people worldwide are currently using social media, spending an average of nearly two and a half hours on their favorite sites every day. Still, many business owners fail to use social media to its full potential. Maintaining a strong social media presence—and even selling products directly through social media—keeps your brand in front of your customers at all times and will go a long way toward boosting revenue. We’ve put together a simple guide to help you Grow Your Business with Social Media Marketing. Expand your inventory.Expanding your inventory will also help you bring in more sales. Obviously, the more products you offer, the more value you provide for existing and potential customers, so consider adding to your product line in the coming year. If your budget is tight, it doesn’t have to be a huge investment; you can easily start out small with one or two new products to test the waters and see what works. If you have a little more room in your budget, consider taking advantage of the not-going-anywhere hemp beauty trend and adding a line of hemp-infused skin care products to your inventory. Create a referral program.Not enough small businesses take advantage of this proven strategy for boosting sales. Creating a referral program is a simple, cost-effective way to essentially put your marketing efforts on autopilot and let your existing customers do the work for you. Retail TouchPoints published an eye-opening article earlier this year on the benefits of referral programs, and it’s worth the read. Consider offering free samples, product discounts, beauty consultations, gift cards, and other referral “rewards” for customers who bring in business by referring their friends and family. Increase your prices.Many established beauty business owners are hesitant to increase their prices for fear of losing customers (and, as a result, revenue). However, in the beauty industry especially, buyers are often willing to pay a premium for products and brands they trust. This is especially true if you sell your products in a salon, spa, or high-end boutique, where the clientele often expect a higher price point. While there is usually a limit or “cap” as to how much a customer is willing to pay, remember too that when you partner with a luxury manufacturer like Onoxa who formulates high-end skin care and beauty products using superior natural and organic ingredients, you can feel confident charging a bit more for your products. Here are some quick tips for Pricing Your Skin Care Products for Profitability. Attend events—or host your own.Networking has always been one of the best ways to grow a business. Though they require a small investment, attending larger beauty and personal care trade shows can boost your presence in the industry and allow you to build profitable relationships with manufacturers and other business owners. (Starting your research now will give you plenty of time to put aside the exhibit space fee and money for other expenses.) If larger events are not in your budget for 2022, you can also look into smaller events such as farmers markets or local artisan fairs. You can even host an in-home event and ask some of your top customers to bring friends and family with them. At the end of the day, the increased exposure for your brand will have a positive impact on your bottom line, and you can expect a nice boost in sales. Talk strategy with your fellow beauty entrepreneurs.Whether you recently launched your private label skin care line or you have built an established brand, the Onoxa Insiders Facebook Group is a place where you can go to talk strategy and learn what your fellow beauty business owners are doing to stay profitable and increase revenue as we head into the holiday season and plan for the new year. This is a private, members-only group where Onoxa sellers can learn key sales strategies, get marketing advice, discuss products, and much more. Don’t miss out! Choose Your Products. Pick Your Packaging. Sample Kits Starting at Just $49! The post Top Sales and Marketing Strategies to Grow Your Brand in 2022 appeared first on ONOXA. Top Sales and Marketing Strategies to Grow Your Brand in 2022 published first on https://onoxa.com/ via Tumblr Top Sales and Marketing Strategies to Grow Your Brand in 2022 Embracing Diversity Benefits Your Customers and Your Beauty Brand ( 3 Simple Ways to Get It Right)9/30/2021 Retailers who embrace a broader definition of the modern beauty consumer are those who will lead the industry in the coming decades. Modern beauty consumers are tired of seeing the same cookie-cutter images in every ad. Fed up with feeling misrepresented—or worse, completely left out of the beauty conversation—they are shifting their focus toward (and choosing to spend their money on) brands whose ads represent diversity and inclusivity. In a revealing article published earlier this year in Fashion Network, author Robin Driver pointed out that consumers are more likely to buy from inclusive brands. Citing a recent market research study on the topic, Driver wrote the following: “The report further revealed that 68% of consumers who said they would like to see more diversity in advertising for beauty and grooming products explained that they feel that it ‘reflects real life,’ while 56% said that it ‘shows that there are different ways to be beautiful.‘” What does it mean to embrace diversity?Embracing diversity means not only welcoming your customers’ different physical characteristics such as skin, hair, and eye color (i.e., race) as well as cultural identification and expression (i.e., ethnicity) but also gender equality. According to experts at The Content Spa—a content marketing agency for businesses in the fashion, beauty, wellness, and cosmetics space--unisex and gender-neutral products are the future of beauty. In a recent blog, they mentioned that the American Academy of Dermatology agrees that the basics of daily skin care are the same regardless of gender, prompting many gender-specific brands and beauty lines to become more inclusive. “The timely trend and demand for gender-neutral products present the beauty industry with a valuable lesson: that their consumers can no longer be simply boxed in and stereotyped. Beauty is not a one-way street. It comes in many shapes and forms. We are no longer in the age of having products define us but rather us defining the products we choose to consume.” Beauty brands are also embracing body positivity, a movement focused on dismantling decades of unrealistic body standards and instead working to normalize self love and acceptance. (Allure magazine has a great collection of articles on the topic here.) While some skeptics would argue that body positivity directly contradicts the underlying gist of traditional beauty marketing messages, there are still plenty of brands out there getting it right. 3 tips for bringing diversity and inclusivity to your private label beauty brandWhen you first imagined your beauty business, you may have had a certain image in mind of your ideal customer. Today, with more consumers turning to brands who show them—through their advertising and messaging—that they are beautiful and valued regardless of their skin color, gender identity, or body shape and size, it is worth taking another look at your target audience to ensure it encompasses the countless and wonderfully unique individuals who may one day be your customers. Here are three quick tips to help you get started.
Your Vision. Your Brand. Our Passion. Create Your Private Label Beauty Line with Onoxa The post Embracing Diversity Benefits Your Customers and Your Beauty Brand (+ 3 Simple Ways to Get It Right) appeared first on ONOXA. Embracing Diversity Benefits Your Customers and Your Beauty Brand (+ 3 Simple Ways to Get It Right) published first on https://onoxa.com/ via Tumblr Embracing Diversity Benefits Your Customers and Your Beauty Brand (+ 3 Simple Ways to Get It Right) |