I am Shirley Hynes. I'm a Termite control technician in the GEX at Seattle, WA
Terms & ConditionsWho Can Enter1 – To be eligible to participate in this contest, entrants must be U.S. residents. How to EnterA) No purchase is necessary to enter. B) To enter, leave us a review! This can be a product review on any product page, a review on our Facebook Page, or a review on our Google page. Each review is considered 1 entry. Up to 50 possible entries. C) The contest starts on 9/17/21 and all entries must be received by 5 p.m. EST on 9/24/21. D) On 9/27/21, one (1) winner will be selected by random drawing from among valid entries. Remaining valid entries will not carry over to the next drawing. The Prize(s)1 – One (1) winner will be selected. That winner will receive 24 units of their selected product at an approximate $360 value. (24 units of one single formula) 2 – Each winner will be notified by email notification. Before claiming the prize, the winner must provide his/her correct name, address and telephone number to Onoxa at the time of notification. 3 – If a winner cannot be notified within fourteen (14) days, then the prize will be forfeited, and the prize will be awarded to an alternate winner randomly selected from among remaining valid entries. 4 – There will be no substitutions or cash alternatives for any prize except at the sole discretion of Onoxa. No transfer or assignment of prizes is allowed. 5 – Each winner is responsible for paying all local, county, state and federal taxes on prizes based on the estimated retail value of the prizes as set forth in these rules. 6 – Only one prize will be awarded per household. 7 – Onoxa is not liable if the provider of any part of the prize fails to satisfy its obligations to furnish its portion of the prize. 8 – Onoxa is not responsible for any liability arising directly or indirectly from the award or use of the prize. 9 – In claiming your prize, you acknowledge that Onoxa has the right to publicize your name, character, likeness, photograph, voice and the fact that you are the winner for promotional purposes without financial remuneration. The post Onoxa Product Giveaway Rules appeared first on ONOXA. Onoxa Product Giveaway Rules published first on https://onoxa.com/ via Tumblr Onoxa Product Giveaway Rules
0 Comments
If the recent pandemic has had an upside, it is the number of individuals who have taken the opportunity to turn their dreams of business ownership into reality. Whether as a source of supplemental income or as their primary means of profit, countless aspiring entrepreneurs have taken that first step toward owning their own enterprise—and for many that has meant launching a private label skin care line. Lucky for them, the beauty industry is booming, and experts predict that the trend will continue well into the next decade. Even more encouraging is that there are currently more ways to market and sell custom beauty products than ever before. While it’s important to begin with a well-designed eCommerce website (to establish your brand identity and give potential customers a place to find out more about you), branching out into other sales channels is an excellent way to grow and scale your business. Opportunities abound for skin care and beauty product sellers.There are three main outlets in which to sell your custom skin care and beauty products: online, in person, and in store. Below we will take a look at each outlet, with a particular focus on in-store sales and the broad range of opportunities available. You might just be surprised!
Spas and salons may seem like the obvious choices, and they are certainly good ones, but as you expand your custom product line to include new offerings (for example. hemp skin care products or comprehensive wellness supplements) your options for brick-and-mortar sales also increase. The following are just a few examples of places where you can sell the products you created with Onoxa:
Spend the day getting to know your local area, either by driving around or searching online, and look for places where your products may complement the existing products or services. Chances are, retailers will jump at the chance to provide added value for their patrons, and you can sit back and enjoy a set-it-and-forget revenue stream that makes you money even when you’re not there. Smart sellers are always looking for new ways to promote and sell their products.Being proactive about promoting your brand and diversifying your sales channels is critical to your success as a business owner in the beauty industry. Don’t be afraid to seek out new opportunities for growth at every turn, because even if your products are not a fit for one retailer, chances are they are just what the next retailer has been seeking. Ready to launch or expand your branded skin care and beauty line?Onoxa is continually adding new and exciting products to our private label inventory, from high-end beauty products to luxury hemp skin care, large-size backbar items, and our newly launched line of private label supplements to support beauty and overall wellness. Select your sample kit now The post Why Selling Private Label Beauty Products Works In Any Target Market appeared first on ONOXA. Why Selling Private Label Beauty Products Works In Any Target Market published first on https://onoxa.com/ via Tumblr Why Selling Private Label Beauty Products Works In Any Target Market The beauty industry is evolving. In response to current trends and a noticeable shift in consumer purchase behavior, both individual brands and popular retailers like Ulta and Sephora are broadening their product base to include inner wellness products. According to Mintel Health & Wellness Analyst Andrea Wroble in a recent blog, “Adults are adopting a multifaceted approach to health and choosing products and services that complement their personal wellness and evolving needs. In particular, the beauty industry is taking an interest in the wellness revolution as self-care becomes an essential component of physical, mental and emotional health.” What are inner wellness products?Inner wellness products go beyond traditional topical skin care and cosmetics to include those items that support beauty and personal care on a whole-body level—from the inside out, so to speak. Beauty supplements, for example, are becoming an increasingly popular offering among beauty brands. Especially recently, as consumers gravitate toward holistic wellness and self-care solutions, supplements offer a unique way to not only support healthy skin and hair, but also to assist with natural detoxification, maintain digestive health, manage weight, encourage restful sleep, promote energy, and support optimal brain function. Visit our blog to learn more about the benefits of adding beauty supplements to your product line. Hemp-derived CBD formulasare also popping up everywhere, with smart beauty business owners recognizing a growing demand among consumers. Cannabidiol, a natural compound extracted from the hemp plant, is believed to offer numerous benefits for healthy skin, as well as therapeutic properties to support overall wellness. Visit the Onoxa blog for more information on incorporating CBD formulas into your existing product catalog and what you need to know about advertising your hemp skin care line. Other inner wellness products include infused chocolate bars, superfood protein powders, and aromatherapy and essential oil formulas, which are widely used to help relieve stress and tension and improve sleep quality, as well as to provide other benefits. Why are they good for business?If you recently launched your beauty business, you may be hesitant to include a wide selection of products. However, expanding your product inventory to include inner wellness products allows you to reach an even broader audience, which in turn will help your business increase revenue over time. Adding inner wellness solutions also shows you are paying attention to your consumers and making their wants and needs a priority. When they see their favorite small business grow to include the products they have been searching for, people who have purchased from you before will not only take notice but will often spread the word to friends and family. Buyer loyalty will grow, as will your customer community. In contrast, launching your business with just one or two products significantly limits your ability to reach a variety of market segments and can impact your potential earnings. To help you feel confident offering a wide variety of products, including inner wellness products, Onoxa offers the lowest minimum order quantity (MOQ) in the industry at just 12 units. Why do they appeal to your consumers?In a word: simplicity. Instead of buying an excess of products from a variety of different brands, modern beauty consumers are becoming more discerning in their purchase behavior. They are opting for fewer products or “multi-use” products to simplify their daily beauty routines and lessen their impact on the planet. In addition, they are more likely to find one or two brands whose values are aligned with their own and form strong bonds with those brands over time. Of course, they still want to look and feel beautiful inside and out, which is why inner wellness products have become so popular among consumers. Making sure your business provides the products and ingredients that appeal to them is often the key to turning casual buyers into lifelong customers. Expand now with Onoxa and get a head start on your competitors.Onoxa makes it easy to offer the latest in-demand products for your customers to help your business stand out among your competitors. Our beauty experts stay up to date with top industry trends to know exactly what beauty consumers are buying—and then bring those products to you in the form of high-end, private label skin care and beauty formulas to market and sell as your own. How does it work? Find out here. Or get started with Onoxa today and choose your perfect sample kit. The post Beauty from Within: The Rise of Inner Wellness Products appeared first on ONOXA. Beauty from Within: The Rise of Inner Wellness Products published first on https://onoxa.com/ via Tumblr Beauty from Within: The Rise of Inner Wellness Products The 532 billion-dollar beauty industry is among the largest in the world, with the United States leading the way in market share. For smaller, independent beauty entrepreneurs, that means a lot of competition—especially from larger and more well-known brands. If it has been a while since you launched your beauty business, or if you have noticed sales starting to taper off, it may be time to consider rebranding. What is rebranding?Rebranding is a proven marketing strategy and one that can help inspire new interest in your brand and ignite sales. It involves changing the look and feel of your brand to better engage with your target audience. This may include reenvisioning your brand design—from updating the design of your products labels (including fonts, colors, imagery), to creating a new logo or business name, to rethinking your business goals and values. Oftentimes, small business owners are reluctant to rebrand, considering the personal connection they have with their brand and the amount of time, energy, and creativity they invested in launching their dream business. However, keep in mind that rebranding does not have to be a major overhaul, and you, as the business owner, have complete control over which aspects you want to change. If anything, it may be worth doing a little research and jotting some ideas down on paper. With so much competition in the beauty industry today, and with product trends and consumer buying behavior changing constantly, thoughtful rebranding can help you stand out among competitors and boost your bottom line. How do you rebrand your business?Successful rebranding involves taking into account three important aspects of your private label beauty business: your customers, your products, and your competitors. 1. Begin with your customers. Think about who you are trying to reach and if your target audience has changed since you first launched your business. Did you set out to sell products to one demographic but noticed the majority of sales came from a different group? Or, have you expanded your product line and now cater to an even broader audience? If so, it may make sense to rebrand to increase your connection with new and prospective customers. 2. Next, focus on your products. You have likely added new items over time as your business has grown and the demand for new products has increased. This is an excellent way to keep pace with the latest trends and ensure your customers do not have to look elsewhere for the products they want and need. No doubt it has also helped you attract new customers or audience groups (for example, you may have added a men’s product line). Rebranding is a smart way to let both existing and potential customers know you are committed to evolving your business to meet their needs. 3. Then, consider your competitors and the market as a whole. What has changed since you first started out? Who are your strongest competitors and what makes them successful? What seems to be driving consumer purchase behavior now as opposed to when you initially launched your brand? All of this can help you craft a successful rebranding strategy that benefits your business. Finally, think about your initial vision, goals, and values for your beauty business. Have they changed or evolved since you first started out? What about your brand guidelines? Do they still apply? Rebranding can help you more effectively convey your message and ensure your business is promoted in the right light. What are the benefits of rebranding?
Not quite at the rebranding stage yet?Time and again, statistics have shown that businesses that rebrand are those that stay relevant and stay profitable, but maybe you’re not quite at that stage yet—and that’s okay! No matter where you are in your beauty business journey, Onoxa has the premium-quality products, the industry expertise, and the tools and resources to help you make your private label beauty brand a success. Contact Onoxa today by phone, email, or live chat to learn more, The post Time to Hit the Reset Button? The Benefits of Rebranding for Your Beauty Business appeared first on ONOXA. Time to Hit the Reset Button? The Benefits of Rebranding for Your Beauty Business published first on https://onoxa.com/ via Tumblr Time to Hit the Reset Button? The Benefits of Rebranding for Your Beauty Business Whether you have an established brand or you are still in the planning stage of creating your private label skin care line, adding beauty supplements to your product lineup is a smart business move. In recent years, beauty industry trends have shifted from primarily topical products to those that promote wellness from within. This “whole-body” approach to beauty has created demand among consumers for beneficial supplements that complement their daily cosmetic routine and help them look and feel beautiful from the inside out. What are beauty supplements?Beauty supplements are dietary supplements that contain ingredients such as vitamins, minerals, and herbs to promote wellness and to help rejuvenate the skin’s appearance from the inside out. Typically, they are capsules or tablets, but they may also come in powder or liquid form. Either way, supplements are super simple to incorporate into a daily beauty routine. What benefits do beauty supplements provide?Beauty supplements offer a wide range of benefits. Collagen formulas support the appearance of healthy collagen production. This promotes the appearance of youthful-looking skin, lustrous hair, and healthy nails. Collagen is the most abundant protein in the human body and can be found in places like our hair, skin, nails, bones, and muscles. It provides important structural appearance support; however, as we age, collagen production declines, causing our skin to lose elasticity and our bones and tissues to weaken. For this reason, getting additional collagen from dietary supplements may provide added support as we get older. Another popular beauty supplement is biotin. Biotin is another name for vitamin B7, which is an essential vitamin. Essential vitamins are those required for the body to work properly, and biotin plays an important role in several bodily functions. In supplement form, biotin is often used to support healthy hair, skin, and nails. And, because restful sleep is linked to the appearance of healthy skin, sleep supplements have also become popular. Beauty Rest Sleep Support supplement is specially formulated with calming extracts such as melatonin, chamomile, and lavender to provide gentle sleep support. It also includes valerian root and the amino acid L-tryptophan to help balance mood and sleep cycle, along with magnesium to help quiet the body and mind so you can fall asleep more easily. Among other beauty supplements available are those that aid in detoxification, weight support, brain health, and even energy and endurance. Together with an active lifestyle, a nutritious diet, and a regular skin care routine, such supplements can be part of a holistic approach to overall beauty and wellness. How popular are beauty supplements in the United States?In recent years, the market for beauty-positioned supplements has experienced tremendous growth in the United States—and experts predict that momentum will continue. Although collagen peptides and “anti-aging” formulas have been leading the way in terms of consumer demand, beauty buyers are also spending more on supplements to support healthy hair, skin, and nails, along with products intended to promote digestive wellness and weight management. According to a Global Beauty Supplements Market report published this year by Verified Market Research, the U.S. beauty supplements market was valued at $2.32 billion in 2018 and is projected to reach $3.33 billion by 2026, spotlighting the potential for increased sales among larger retailers as well as small business beauty brands. Why add supplements to your branded skin care line?For established private label brands, offering a beauty supplement line provides added value for new and existing customers. Buyers will appreciate the convenience of being able to get both their skin and personal care products and their wellness supplements in one place—and from a name they know and trust. Likewise, a supplement line helps new beauty entrepreneurs build brand credibility by letting consumers know they are in touch with the latest trends and giving their customers something other brands may not be offering yet. In other words, it is a chance to set yourself apart from the competition right from the start. And, because modern beauty consumers have embraced the concept of “beauty from within,” offering supplements that support wellness and radiant skin from the inside out will likely add a significant boost to your bottom line. Did you know Onoxa has a full line of private label beauty supplements?As the first-ever online platform for custom-branded personal care products, Onoxa is committed to being an innovation leader in the beauty industry. Like our skin care formulas, all of our supplements are made with premium, proven-effective ingredients to support wellness both inside and out. We offer eight different formulas, including our Collagen Peptides Powder, Biotin Blend Beauty Supplement, Detoxifying Cleanse Support, BHB Keto Support, Testosterone Support Complex, and our NO2 Performance Support Endurance and Immunity Complex. You can try them for yourself when you purchase a Non-Branded Supplement Trial Pack, or add them to your existing brand with our full Supplement Sample Kit. Ready to build your dream business? Research sources: The post Adding Beauty Supplements Is Good for Your Brand (and Your Bottom Line) appeared first on ONOXA. Adding Beauty Supplements Is Good for Your Brand (and Your Bottom Line) published first on https://onoxa.com/ via Tumblr Adding Beauty Supplements Is Good for Your Brand (and Your Bottom Line) Beautiful skin rarely happens overnight. For many of us, putting together a flawless daily skin care routine is the result of endless trial and error to determine which products work best with our unique skin type. From there, we can begin to build on the basics (more on that in just a second) and discover which products pair well with others to enhance their benefits and promote radiant, healthy-looking skin. The first step, of course, is knowing which type best describes your skin so you can choose the products and skin care ingredients that work best for your complexion. Below is a quick refresher about the five most common skin types.
Start with the three basics and build from there.There are three basic products you should be using every day to take care of your skin. The first, of course, is a daily cleanser to wash away dirt, makeup, impurities, and dead skin cells. Onoxa’s Cucumber Daily Cleanser and Perfect 10 Oil Cleanser are two great options. Second, the right serum can go a long way toward protecting and preserving the appearance of beautiful-looking skin. Infused with citrus stem cells, Onoxa’s CC Serum provides nourishing vitamins plus hyaluronic acid to provide a boost of hydration and help reduce the appearance of age spots, blemishes, and redness. Third, your skin benefits from a daily moisturizer for hydration and regeneration. Onoxa’s Hydrating Face Moisturizer is lightweight and perfect for during the day, while our more luxurious Detox Nightwear Cream redefines the meaning of “beauty sleep” with powerful ingredients to nourish and visibly rejuvenate skin texture. Dynamic duos (plus one trio): Products that work well together.Pairing products for your skin type is a great way to get the most benefit from your daily skin care routine—the idea being that one product will help to amplify the effects of the other. The following are some examples of products that pair well with your trio of everyday basics. Exfoliant + Daytime Moisturizer Exfoliating scrubs are used to buff away dead skin cells and remove impurities. When you do that, your daily moisturizer is able to penetrate the skin more deeply, which helps it stay hydrated longer throughout the day. For normal to dry or combination skin, try pairing Onoxa Exfoliating Face Scrub with our Hydrating Face Moisturizer. Daytime Moisturizer + Primer For those who wear makeup on a daily basis, oily skin may be a problem (since makeup tends to clog pores and prevent skin from breathing). After applying moisturizer, a lightweight primer can help keep skin hydrated and control oil throughout the day. Onoxa’s Hydrating Face Moisturizer and Illuminating Universal Primer make a great pair. Cleanser + Hyaluronic Acid Serum After cleansing, hyaluronic acid serum can help replenish and lock in moisture for all-day hydration that visibly reduces the appearance of fine lines and wrinkles. Onoxa’s Perfect 10 Oil Cleanser and Pro-Repair Serum work well for all skin types—even oily skin! (You can read more here about the amazing multitasking powers of oil cleansers.) Detoxifying Mask + Nighttime Moisturizer A simple nightly routine that does wonders for your skin is starting with a detoxifying mask to cleanse and nourish stressed and polluted skin. After that, applying a detoxifying nighttime moisturizer can help to soothe and nourish skin while you sleep and improve the appearance of elasticity and firmness. For normal or dry to sensitive skin, try pairing Onoxa’s Detoxifying Charcoal Mask with our Detox Nightwear Cream. Wrinkle Recovery Serum + Collagen Supplement As we age, our skin goes through changes that can alter its appearance. Adding a wrinkle recovery serum plus a powerful collagen supplement can help reduce signs of aging and promote overall beauty. For all skin types, try pairing Onoxa’s Wrinkle Recovery Serum with our Collagen Peptides Powder to visibly improve skin’s appearance. Cleanser + Eye Gel + Sleep Supplement We went with a trio here, but that just means triple the benefits for your skin (and it works for all skin types). At night, after cleansing your skin to remove makeup, dirt, and other impurities, apply a dab of herbal eye gel under and around the eye area to help reduce the appearance of puffy, tired eyes and dark circles. Follow up with a sleep support supplement to wake up appearing well rested and fresh. We recommend our Perfect 10 Oil Cleanser, Cucumber Herbal Eye Gel, and Beauty Rest Sleep Support supplement for all skin types. Follow the Onoxa blog for more tips and product ideas.At Onoxa, we don’t just stop at formulating superior-quality skin care products to help you launch and grow your private label skin care line. We are committed to empowering our entrepreneurs with the information and resources they need to be successful. In addition to following the Onoxa blog, consider joining the Onoxa Insiders Facebook Group to connect with fellow beauty business owners and share ideas, designs, and inspiration. The post Pairing Products for Your Skin Type: Tips for Building the Perfect Beauty Routine appeared first on ONOXA. Pairing Products for Your Skin Type: Tips for Building the Perfect Beauty Routine published first on https://onoxa.com/ via Tumblr Pairing Products for Your Skin Type: Tips for Building the Perfect Beauty Routine Understanding Skin Care Ingredients: A Helpful GuideSmart skin care entrepreneurs understand the value of knowing everything there is to know about the products they sell. Simply put, when you take the time to learn about the different ingredients and the types of ingredients in each product, you will be able to answer your customers’ questions quickly and easily. This builds trust in your brand and positions you as an authority in the beauty industry. The ingredient basicsEvery skin care formula will contain a variety of ingredients, many of which promote the appearance of beautiful-looking skin. Examples include hyaluronic acid, hemp, biotin, vitamin C, peptides, cucumber, green tea, and activated charcoal. Other ingredients are added to a product because they contribute to the overall appearance of texture, consistency, and aroma of that product. Examples include water (often used as a base), xanthan gum (a thickener), and essential oils for fragrance. Astringents, exfoliants, and other words you may seeAll of these ingredients can be further broken down into different categories based on their natural skin-supportive properties as well as how they enhance or support the look, feel, and smell of a product. Astringents support healthy oil production to keep skin looking balanced Exfoliants help skin appear smooth and revitalized Humectants draw in moisture to help keep skin hydrated Skin Conditioners help to nourish skin for a softer appearance Surfactants are used as cleansing or foaming agents Emollients promote the appearance of softer, smoother skin Emulsifiers help bring different liquids together homogeneously (such as oil and water) Fragrances add a distinct scent to the formulation pH Adjusters maintain the overall stability of the formula to ensure efficacy Thickeners give creams their luxurious feel and form Preservatives prevent microbial growth for longer shelf life Colors safely alter the color of a product We’ve listed a few of our favorite Onoxa ingredients below.Aloe vera: Aloe helps to lock in moisture so your skin stays hydrated. We use aloe vera in our Fresh Tea Face Mist and our Hydrating Face Moisturizer. Argan oil: Argan oil supports healthy oil production to keep looking balanced. You can find argan oil in our Hand & Body Restore Cream and our Cold Brew Beard Oil. Hemp: Natural compounds from the hemp plant are loaded with amino acids, vitamins, and Omega-3 fatty acids to provide nourishment to healthy skin. Onoxa offers a full line of hemp-infused skin care products. Hyaluronic acid: This natural substance keeps skin looking supple and hydrated, but our bodies produce less of it as we get older. Skin care products made with hyaluronic acid, including hydrating creams and serums, help retain moisture and promote the appearance of younger-looking skin. Look for it in Onoxa’s Hydrating Face Moisturizer and our Illuminating Universal Primer. Green tea: It’s not just delicious! Green tea has natural properties that support the appearance of clearer looking skin. It also helps prevent visible signs of aging. Our Fresh Tea Face Mist and Hand & Body Restore Cream both contain green tea extract. Niacinamide (vitamin B3): Niacinamide adds moisture and leaves skin feeling smooth and nourished. You can find it our Fresh Tea Face Mist, where it helps to brighten skin appearance. Peptides: Peptides are short amino acid chains that act as building blocks for important proteins. They help reduce the appearance of fine lines, wrinkles, and puffiness. You can find peptides in our Eye Corrector Serum and Enhancing Lip Plumper. Vitamin C: Its natural properties make vitamin C one of the most popular skin care ingredients. You can find it in our top-selling CC Serum and our Illuminating Universal Primer, where it helps to nourish the skin and reduce the appearance of age spots, uneven tones, and fine lines. Vitamin E: Vitamin E promotes healthy, younger-looking skin. You can find it in a range of Onoxa products, from our Perfect 10 Oil Cleanser to our Biotin Boost Hair Serum and Exfoliating Face Scrub. Onoxa delivers expertly crafted, spa-quality products your customers will love.Our chemists leverage cutting-edge science and the nourishing properties of nature to deliver the most potent formulations in the skin care and beauty industry. Made with premium ingredients sourced from around the world, our products are vegan, cruelty free, and never contain any parabens, sulfates, phthalates, or talc. If you have additional questions about any of our products or ingredients, we encourage you to reach out to us anytime via phone, email, or live chat. You can also post your questions right on the Onoxa Insiders Facebook Group page. Launch your dream business TODAY The post Understanding Skin Care Ingredients: A Helpful Guide appeared first on ONOXA. Understanding Skin Care Ingredients: A Helpful Guide published first on https://onoxa.com/ via Tumblr Understanding Skin Care Ingredients: A Helpful Guide Why Email Marketing Is Vital to the Success of Your eCommerce BusinessThink about the last time you received an email from one of your favorite businesses. You likely provided that company with your email address willingly because you want to be informed about things like new products, special offers, and seasonal promotions. Or, it could be that you made a purchase and wanted to stay updated about your order fulfillment and shipping details. The bottom line is that email marketing is a highly effective way for your skin care business to connect with new and existing customers, build their trust, and foster brand loyalty. How popular is email?Worldwide, there are close to 4 million email users, 99% of whom check their email every day, (and often up to 20 times per day). And, now that close to 90% of people in the United States own a smartphone, scrolling through our emails is one of the first things we do each morning, often prior to getting out of bed and usually before we hop on social media. Across the globe, people sent and received 306 billion emails every day in 2020, and that number is expected to reach 360 billion daily emails by 2024. So, in terms of popularity, email is definitely still one of the cool kids. How does it compare with other forms of advertising?Paid advertising—including pay-per-click (PPC) ads and social media ads—can monopolize a sizable chunk of your small business budget, especially if you opt to work with a digital marketing agency or a social media influencer. Compared with other forms of paid advertising, email marketing gets you far more bang for your buck. According to one source, “At 4,400%, email marketing has the ability to offer the highest ROI out of all other digital marketing channels. For every $1 you spend on email marketing, you could earn as much as $44.” ROI stands for return on investment, which essentially measures how much money your business brings in compared with how much is allocated outfor marketing and advertising purposes. In case you need more convincing, here are a few eye-opening email marketing statistics:
In a nutshell, email marketing is a cost-effective and efficient way to track and measure consumer engagement without relying on social media or internet search rankings. Especially in the beauty industry, where business owners tend to foster deeper connections with their customers, building a reliable email list ensures you are reaching your customers where and how they want to be reached. There are three primary types of email outreach.Using email for marketing purposes is different from using it for everyday correspondence. To continually engage with your skin care customers, you will send three types of emails: life cycle or relationship emails, promotional emails, and transactional emails. Some marketers will further segment these types into smaller subgroups, but typically these three categories represent the majority of the emails you will send.
These are your primary consumer engagement emails, meant to help you connect with your customers on a deeper level. They are often triggered and sent automatically when the consumer performs a specific action, such as signs up for your email list. They include welcome emails for new subscribers, thank-you emails, “win-back” emails (sent to entice customers who have not made a purchase in a while), cart abandonment emails, and birthday and anniversary emails, along with customer newsletters that feature tips, trends, and other valuable content.
This type of email deals primarily with purchasing or customer service actions. More functional and less emotionally driven, they include messages about customer orders, payment receipts, feedback and review requests, shipping and delivery updates, and username and password information.
Not surprisingly, this type of email is mainly used to promote a special offer or sale, for example a BOGO (buy one, get one) event or a special price drop on a specific product or group of products. Promotional emails can also include holiday gift guides and new product announcements. How do I develop an email marketing list?There are several ways to build a customer email list. You can place a pop-up box on your website, or you may choose to create a more subtle call to action that appears on each page. For example, you can include an email sign-up box in the header or footer of your site, with a simple message that says, “Subscribe and be the first to hear about new products, sales, and events!” You can also offer a lead magnet such as a free skin care guide or beauty tips video, which users then need to enter their email in order to view. Finally, you can put out a sign-up sheet at in-person events that encourages customers to leave their email address. What email platform or software should I use?Another great thing about email marketing is how simple it has become. Thanks to innovative tools and online platforms, you don’t need to be an expert marketer to create an automated email campaign that successfully attracts and retains customers. Check out PCMag.com’s picks for the Best Email Marketing Software for 2021, which breaks down the best options for businesses by ease of use, features, price, and scalability. Then, do some research of your own and read reviews by other businesses to see what has worked best for them. Visit the Onoxa blog for even more helpful tips for marketing your beauty business.From designing your product labels and establishing your brand to launching a successful eCommerce website and working with influencers, Onoxa is continually expanding its resource library to help our beauty entrepreneurs grow and scale their skin care business. And don’t forget to join the Onoxa Insiders Facebook group to connect with your fellow business owners and share marketing advice, business tips, and more! The post Why Email Marketing Is Vital to the Success of Your eCommerce Business appeared first on ONOXA. Why Email Marketing Is Vital to the Success of Your eCommerce Business published first on https://onoxa.com/ via Tumblr Why Email Marketing Is Vital to the Success of Your eCommerce Business The post Protected: Onoxa February Giveaway Rules appeared first on ONOXA. Protected: Onoxa February Giveaway Rules published first on https://onoxa.com/ via Tumblr Protected: Onoxa February Giveaway Rules You spent countless hours creating your beauty brand, from perfecting your logo and choosing just the right color palette to carefully crafting the message you want to convey to your customers. The result is something completely and uniquely yours, a symbol of your passion for beautiful skin that resonates with your customers, which is precisely why developing a set of brand guidelines is so important. Still deciding what your brand should look like? Here are 5 design tips for launching your brand and why it pays to be creative. What are brand guidelines?A brand guide, also called a style guide, is exactly what it sounds like: a guidebook that compiles all of the distinct elements of your brand and how to use them. This is especially important for marketing purposes because you can provide your brand guidelines to a design team to ensure the look and feel of your brand is consistent across all of your materials—from your product labels, to your website, to your printed marketing pieces. Why are they so important?For beauty entrepreneurs especially, brand guidelines are an absolute must. Why? Because they ensure consistency in how you communicate with your customers, and consistency builds trust in an industry where trust is incredibly important. Not only does having a set of clearly defined brand guidelines make your brand instantly recognizable, whether it be on a label, a web page, or a mailer, but it also preserves the quality and integrity of your brand and helps you stand out among competitors. It’s normal to develop your branding over time, but a clear aesthetic and style can entice a potential customer about your brand. That said, the more information you include in your brand guidelines, the more consistent the look, feel, and overall tone of your brand will be. In this blog, we will cover the primary elements of a style guide, with examples from Onoxa’s original brand guide for reference. What should your brand guidelines include?We mentioned brand elements in the paragraph above, and the three big ones are your logo design, your color palette, and your typography. Let’s look at each one in detail.
You may also want to include the following elements.In addition to developing your brand guidelines for graphic design purposes, you may wish to expand your style guide to include the following elements.
Here is the Onoxa brand statement:“By definition, Onoxa is an aviation waypoint off the northwestern shore of Australia. This notion of intersecting north, south, east, and west is one we consider at every step; from the boardroom to the breakroom. Through continuous innovation, we pushed the boundaries of what’s come to be expected from the personalized beauty space. Where we arrived, well, it was a crossroads that had never been crossed. Onoxa was born from a vision to build a place where entrepreneurship and opportunity collide. We stand behind our name, and in our constant drive to navigate owners, beauty lovers, and creators toward realizing a business molded entirely their way.” Ready to create your brand guidelines?If you already work with a design team, you can get started on your guide immediately by pulling together your important brand elements and crafting your unique message. If not, the internet is a great place to start. These days, user-friendly online tools and templates can help you create this simple but powerful tool to grow and scale your beauty business. Still in the dreaming phase? Launch your beauty business today with Onoxa.Ours is the first-ever online platform for custom-branded beauty products, and we make it easy to create your very own private label skin care line and start selling to customers. And you can start right now by building your custom sample kit! The post Brand Guidelines Are Important for Your Beauty Business, Here’s How to Create Yours appeared first on ONOXA. Brand Guidelines Are Important for Your Beauty Business, Here’s How to Create Yours published first on https://onoxa.com/ via Tumblr Brand Guidelines Are Important for Your Beauty Business, Here’s How to Create Yours |